Shu is a hand-spun, hand-woven, hand-loom fabric made of sheep’s wool, and is a product of the cottage industry. Shu has a rich background of indigenous knowledge and skill in every stage of its production. It is a multi-purpose handicraft which is immensely popular in many areas of Pakistan. The wool used to make Shu can be knitted, woven into a fabric or used for embroidery and embellishment. Knitted items include hats, gloves, socks, shawls, stoles, sweaters, vests, and ponchos. Woven fabric is traditionally used for hats, coats, vests, bags, blankets, shawls, and gowns. Because of its purely natural and organic origins, Shu has a rugged texture, and a unique look and feel; there will always be a difference in the shade of each individual item. Due to the tremendous amount of hand-crafting involved in the process of making Shu, this fabric and products made from it are far from perfect as per conventional standards. This so-called imperfection gives us products that are one-of-a-kind creations that reflect the inherent diversity of the Chitrali landscape where they are made, and reveals human nature such as it is.

There are more than 4000 women involved from all over Chitral in the Shu sector and MOGH Limited is directly connected with almost seventy percent of them. Almost all of these women artisans are indirect beneficiaries of MOGH Limited which plays a role in increasing the prices of Shu in the market by creating positive competition.