Shubinak is a brand jointly managed by LOOPTEX and Mogh Limited with the sole purpose of providing continuous work for the Chitrali artisans, ensuring fair labor and better skill development with increased access and exposure to the international market.

LOOPTEX is an apparel manufacturing, design and outsourcing company based in the city of Lahore with the experience of dealing with the world’s top apparel and accessories brands and exporting high value products from Pakistan. It is a core policy of LOOPTEX to develop supply chains and solutions with the main focus of manufacturing sustainable products in Pakistan for its customers around the world.

LOOPTEX has been manufacturing and exporting GOTS-certified organic cotton apparel and accessories products from Pakistan and servicing high quality, environment-conscious brands such as Econscious, Levi’s, Mission Playground, Life is Good, Sportex, Cotton Ginny, Diadora, Stoneage and etc. In a very short span of time, LOOPTEX has achieved a respectable level of credibility among its customers and suppliers mainly due to its ethical practices.

For the “Shubinak” brand, LOOPTEX is shouldering the immense responsibility of designing, marketing, product development, distribution, sales, and brand management for both the local and international markets. LOOPTEX has strong resolve, and is determined to make this project a success and develop an unbreakable supply chain for the future.

Mogh Limited is a company based in the scenic mountain region of Chitral.They are engaged in continuous skill development, managing job orders for the manufacturing, distribution and collection of different handicrafts, goods and other indigenous products from the region of Chitral for “Shubinak”. Mogh Limited has a unique incorporation in that all the artisans are also shareholders of the company and they directly profit from the sale of products they create, in addition to the fair labor they receive.

Mogh Ltd. is mainly responsible for development of skills, reviving of ancient techniques and methods such as handloom weaving, hand embroidery, hand-knitting, crochet, natural dyeing, organic agriculture, honey cultivation, and all other indigenous craft production. They are also responsible for the logistical infrastructure required for complete supply chain management which includes order-taking from LOOPTEX to final delivery to LOOPTEX for manufacturing and distribution to the final destination.

Mogh Limited’s team is highly committed and passionately resolved to perform these demanding tasks under very harsh and unpredictable weather conditions and treacherous geographical locations.