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Some words about us

Shubinak's philosophy is to create and manage a sustainable supply chain revolving around the skills of artisans from the valleys of Chitral. After setting up a successful and self-reliant model by merging the age-old skills of embroidery and weaving, we intend to repeat a standard collaboration in other regions of Pakistan. We strictly adhere to our purpose of empowering these artisans and developing excellent standards of aesthetically pleasing, quality designs relevant to contemporary lifestyles so that consumers are compelled to purchase or promote the product based on its value. We determine to see gradual change through enhanced education, better healthcare, and prosperity in the lives of Pakistani artisans.