Mission and Objective

It is the common objective of LOOPTEX and Mogh to revolve their strategies strictly around developing means to continuously enhance the workforce and sources of income for the highly skilled and committed Chitrali artisan.  These artisans have extensive skills and dreams for a better future, but at the same time, they face immense obstacles such as extreme weather, the hardships of rugged mountain life, and difficult accessibility to the outside world by any means of communication.

Both companies realize the need to preserve cultural textiles and indigenous products in Pakistan, but at the same time, they want to introduce them to individuals and organizations around the world that understand and believe in the importance of preserving heritage and such unique manufacturing methods.  Indigenous people of the land of Pakistan have to be taught how to retain the fabric of their respective cultures in today’s globalization; otherwise they will fall into obscurity.  Alongside industrial products, Looptex is consciously working on identifying avenues which can appreciate the value, share the vision and generate global market access to such unique products and processes.

We believe we must get back to our roots and ensure that our cottage industry survives in this new era of competitive textile production.  We would love to share with the world the excitement of seeing, using, and blending these beautiful and unparalleled products into their lives.